About Grow Smart

Lucy Cleveley, Founder

Hi, I'm Lucy, founder of GrowSmart.  I'm a business psychologist with an MSc in Occupational Psychology.  I have spent the last 15 years building bespoke people development solutions for a diverse range of some of the UK's best known organisations. 

After starting my career at Deloitte, I held senior Learning and Development positions at both the BBC and Barclays. As a consultant, I have worked extensively in the creative, media and not-for-profit sectors.

I believe that, even in the most challenging times, investing in development builds happy and motivated teams. When people feel trusted, supported and valued they do their best work and the investment pays off. 

I know how hard it can be to find learning that is the right ‘fit’ so with GrowSmart, I’ve taken the best of my experience (plus everything I continue to learn) to offer solutions that are SMART, SIMPLE, CREATIVE and tailored to the needs of our clients. 


Relevant and compelling psychological research informs everything we do. We translate these concepts for practical application in the 'real world'.


Learning should enhance your work, not hinder it. We will always find a way to keep things short, snappy and relevant. For super simple and accessible development, we are developing a suite of online courses and course packages.


​Finding new ways to engage people in their development is a great challenge - and we love it. When it's welcomed, we will always work with businesses to co-create / adapt solutions that are the perfect fit.